Posts Tagged ‘Video’
NEW YORK (YouTube.com/AdAge) — Things have never been smooth between TiVo and advertising agencies since that company rose to fame by popularizing ad-zapping DVRs. But now TiVo has changed into a home entertainment utility with video content from more than a hundred sources and an ad sales department. But, as VP for Ad Sales and Content Services Tara Maitra explained at the recent Advertising 2.0 conference, the company still gets no respect in ad agency land.
Duration : 0:3:2
NEW YORK (YouTube.com/AdAge) — There aren’t many in the advertising industry who have jobs like Doug Scott has. Executive director of Ogilvy Entertainment, he’s chief of a major content creation operation within a larger advertising agency comnpany. There, he oversees large-scale video projects of the sort that were previously the exclusive domain of movie studios and TV networks. And his remarks at Ad Age’s digital Marketing Conference drew the audience’s keen attention at the same time they provided insights into the latest branded entertainment trends.
Duration : 0:2:56
Director Tim Piper, Ogilvy (treatment and post production) and Yael Staav, Soft Citizen (live action).
My personal thanks to Soho and Rogue (post production) for agreeing to do this film regardless of budget prior to awarding job. Same goes to photographer Gabor Jurina and make up artist Diana Carreiro who agreed to make it with me for nothing if need. Thanks to my friend who agreed to be the model in the ad. And thanks to Vapor music for the exhaustive music journey – (by Flashbulb in the end).
And thanks to my creative partner, Mike Kirkland.
Credits include Ogilvy London’s Dennis Lewis and Malcolm Poynton for starting it, Mike Hemingway, Ogilvy NY and Ogilvy Toronto. Go Dove. Great brand. Great people.
Duration : 0:1:14
A Q&A with N’Gai Croal, Founder of Hit Detection and Kym Nelson, VP at IGN.
Duration : 0:9:32
http://SecretBillionaire.com If you are going to advertise your business you must create an effective advertising strategy. By using the 9 effective strategies of advertising, this video will direct you about how to get the most out of your advertising dollars.
Topics Include:
Knowing the 5 advertising basics to writing an effective advertisement
Knowing when to stop your advertising
The importance of direct advertising
How to test and measure the effectiveness of your advertising
The importance of a great headline and how to write it
The A.I.D.A. formula of advertising
Describing your benefits to the customer
Where to never advertise
The dangers of following the competition
Duration : 0:2:16
…Maureen Graham, Ford of Europes director of Marketing Communications said: Not only is this commercial a huge technical achievement for everyone involved, but it also marks a shift in Ford’s advertising strategy. Were not moving away from single model adverts; additionally we’re planning campaigns which focus on key attributes of our brand as a whole. In this campaign, we want to emphasise that driving a new Ford car is now a more emotional experience thanks to the impact of ‘kinetic design’ which has become a recognised styling theme across our portfolio of new models.
Ford kinetic design visualises the driving characteristics of our cars. This advert articulates that by making the cars look like they’re moving even when theyre not. We’re very pleased with the concept and with the end result.”
Duration : 0:4:18
Most companies have been determining if banner advertising is effective by measuring it the same way they do their pay per click ads, meaning they look at the number of times the banner gets clicked compared to its conversions to its cost. When evaluated under this method, banner advertising rarely looks as if it is performing well enough to continue to invest ad dollars towards. However, there is a hidden value in banners that can only be discovered through proper attribution.
The real value of the banners is their impressions, which help to build brand awareness and to introduce people to your product and services. Its after being exposed to banners that consumers want to learn more about your business. Typically, after banner exposure, the next activity is to do either a natural search or click on a PPC ad so the user can get to your site, rather than clicking on the banner itself.
If youre valuing banners the same way you do paid search ads, you will never see the influence that banners have on guiding people down the path to conversion.
If you are doing banner advertising, it is a must that you select an attribution management vendor that measures a banners effectiveness not only in terms of clicks, but also the influence impressions have on consumers. A banner ad can have influence even if no click occurs; therefore, preferred attribution management systems should be able to incorporate banner view?throughs and banner clicks in their attribution management offering.
Duration : 0:3:10
Dec. 4 (Bloomberg) — John McDonnell, chief operating officer at Patron Spirits International, talks with Bloomberg’s Pimm Fox about the company’s advertising strategy.
Patron Spirits is third-biggest U.S. tequila maker. (Source: Bloomberg)
Duration : 0:5:12