Posts Tagged ‘tv campaigns’
(NOTE: A better quality video of this will be uploaded as soon as possible).
In the 1980’s, Shadoe Stevens was retained to devise an advertising strategy and branding campaign for a 14 store electronics chain known as the Federated Group. He created and played a character named Fred Rated in a series of commercials that were a mix of Saturday Night Live and Monty Python. Over a period of six years, he and a small team of artists: Chris Culverhouse, Chuck Cirino, Michael Hill, Dave Nichols, and Ed Freeman, created over 1,200 different commercials.
After the first weekend of the campaign, sales increased 500%. In four years, the group grew from 14 local stores to 78 superstores in 5 states. The success of the Federated advertising campaign was extraordinary. It was the first regional advertising campaign ever to have received a 2 page spread in Time magazine.
Fred Rated’s huge exposure resulted in Shadoe’s invitation to join Hollywood Squares in 1987 and to host American Top 40 the next year.
Duration : 0:7:45
(NOTE: A better quality video of this will be uploaded as soon as possible).
In the 1980’s, Shadoe Stevens was retained to devise an advertising strategy and branding campaign for a 14 store electronics chain known as the Federated Group. He created and played a character named Fred Rated in a series of commercials that were a mix of Saturday Night Live and Monty Python. Over a period of six years, he and a small team of artists: Chris Culverhouse, Chuck Cirino, Michael Hill, Dave Nichols, and Ed Freeman, created over 1,200 different commercials.
After the first weekend of the campaign, sales increased 500%. In four years, the group grew from 14 local stores to 78 superstores in 5 states. The success of the Federated advertising campaign was extraordinary. It was the first regional advertising campaign ever to have received a 2 page spread in Time magazine.
Fred Rated’s huge exposure resulted in Shadoe’s invitation to join Hollywood Squares in 1987 and to host American Top 40 the next year.
Duration : 0:7:45