Posts Tagged ‘TV’
NEW YORK (YouTube.com/AdAge) — The fact that major TV networks already provide ad agency-like services to clients is a subject of no small concern for the advertising agency business. But the subject is rarely discussed openly. Which is what made author Brian Reich’s remarks at a recent New York MIEG breakfast so interesting. He argued that marketers as well as consumers would be better served if TV networks took over the full functions of advertising agencies.
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NEW YORK (YouTube.com/AdAge) — Things have never been smooth between TiVo and advertising agencies since that company rose to fame by popularizing ad-zapping DVRs. But now TiVo has changed into a home entertainment utility with video content from more than a hundred sources and an ad sales department. But, as VP for Ad Sales and Content Services Tara Maitra explained at the recent Advertising 2.0 conference, the company still gets no respect in ad agency land.
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Vintage classic TV commercial for Slinky. These ads aired in the 1960s. …
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NEW YORK (YouTube.com/AdAge) — There aren’t many in the advertising industry who have jobs like Doug Scott has. Executive director of Ogilvy Entertainment, he’s chief of a major content creation operation within a larger advertising agency comnpany. There, he oversees large-scale video projects of the sort that were previously the exclusive domain of movie studios and TV networks. And his remarks at Ad Age’s digital Marketing Conference drew the audience’s keen attention at the same time they provided insights into the latest branded entertainment trends.
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Pets.com Please Don’t Go tv commercial featuring the famous sock puppet mascot
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Telstra’s new advertising campaign for the 2008 Beijing Olympics Games tells a story about the central role Telstra plays every day in the life of Australians.
Backed by a fresh recording of the iconic ‘I am Australian’ soundtrack, the ad aims to show how Telstra is bringing Australians closer to everyone and everything important to them. We’re about bringing Australia closer to the rest of the world; bringing our athletes closer to their Olympic dreams… and the list goes on.
The campaign promotes Channel 7’s coverage of the 2008 Beijing Olympics Games streamed live to your Telstra Next G™ mobile.
The ad shows people all over Australia coming together to share special sporting moments by watching the Olympic Games live in the palm of their hand on their Telstra Next G™ mobiles.
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Pointer :30, element.honda.com
http://ad-excellence.com came up with an idea to have some fun with a fake TV commercial for an advertising agency. We made a funny creative commercial as a promotion for our ad agency.
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Thinkbox, the television marketing body for the main UK commercial television broadcasters, has launched its first ever TV advertising campaign, to remind advertisers of the unrivalled power, value and effectiveness of TV advertising and to encourage advertisers considering using TV for the first time to seek help from Thinkbox.
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Produced by Intuitive Films for Ngee Ann Polytechnic (NP).
A catchy and colorful series of TVCs introducing Ngee Ann Poly’s newly-launched courses. It also serves as an invitation to all prospective students to check out NP’s Open House and Career Counselling sessions in January 2009.
The three-ad campaign can also be seen in McDonald’s outlets islandwide, as well as over TV Mobile.
Find out more about Singapore-based production house Intuitive Films @
http://intuitive-films.blogspot.com
http://www.intuitivefilms.com
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