Posts Tagged ‘Television’
NEW YORK (YouTube.com/AdAge) — The fact that major TV networks already provide ad agency-like services to clients is a subject of no small concern for the advertising agency business. But the subject is rarely discussed openly. Which is what made author Brian Reich’s remarks at a recent New York MIEG breakfast so interesting. He argued that marketers as well as consumers would be better served if TV networks took over the full functions of advertising agencies.
Duration : 0:2:58
NEW YORK (YouTube.com/AdAge) — Things have never been smooth between TiVo and advertising agencies since that company rose to fame by popularizing ad-zapping DVRs. But now TiVo has changed into a home entertainment utility with video content from more than a hundred sources and an ad sales department. But, as VP for Ad Sales and Content Services Tara Maitra explained at the recent Advertising 2.0 conference, the company still gets no respect in ad agency land.
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NEW YORK (YouTube.com/AdAge) — There aren’t many in the advertising industry who have jobs like Doug Scott has. Executive director of Ogilvy Entertainment, he’s chief of a major content creation operation within a larger advertising agency comnpany. There, he oversees large-scale video projects of the sort that were previously the exclusive domain of movie studios and TV networks. And his remarks at Ad Age’s digital Marketing Conference drew the audience’s keen attention at the same time they provided insights into the latest branded entertainment trends.
Duration : 0:2:56
Thinkbox, the television marketing body for the main UK commercial television broadcasters, has launched its first ever TV advertising campaign, to remind advertisers of the unrivalled power, value and effectiveness of TV advertising and to encourage advertisers considering using TV for the first time to seek help from Thinkbox.
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Dec. 4 (Bloomberg) — John McDonnell, chief operating officer at Patron Spirits International, talks with Bloomberg’s Pimm Fox about the company’s advertising strategy.
Patron Spirits is third-biggest U.S. tequila maker. (Source: Bloomberg)
Duration : 0:5:12