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Advertising agency of the decade

admin — Sun, 18 Apr 2010 20:11:13 +0000

DeVito/Verdi Press Montage

Duration : 0:2:47

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Why TV Networks Should Become Ad Agencies

admin — Fri, 16 Apr 2010 17:46:07 +0000

NEW YORK (YouTube.com/AdAge) — The fact that major TV networks already provide ad agency-like services to clients is a subject of no small concern for the advertising agency business. But the subject is rarely discussed openly. Which is what made author Brian Reich’s remarks at a recent New York MIEG breakfast so interesting. He argued that marketers as well as consumers would be better served if TV networks took over the full functions of advertising agencies.

Duration : 0:2:58

Technorati Tags: advertiser, Advertising, author, book, Brian, entertainment, marketer, marketers, marketing, media, News, Reich, Rules, Television, TV, Wiley

Exacerbating the Ad Agency Racial Gap: A Commentary

admin — Tue, 06 Apr 2010 17:50:24 +0000

NEW YORK (YouTube.com/AdAge) — Of the sixteen ad agencies that were forced to sign diversity hiring agreements with the New York Commission on Human Rights in 2006, only two sent representatives to the latest progress meeting this week. Ad Age Feature and Blogs editor Ken Wheaton was a member of the tiny audience at that gathering. He wonders aloud how companies that are such experts in creating and nuturing corporate images can so neglect their own when it comes to racial diversity.

Duration : 0:3:2

Technorati Tags: Advertising, African, afro, agencies, Agency, american, black, business, discrimination, diversity, hiring, marketing, minority, News, personnel, race, racial, racist

Insights of an Ad Agency Content-Creation Chief

admin — Sat, 27 Mar 2010 16:12:05 +0000

NEW YORK (YouTube.com/AdAge) — There aren’t many in the advertising industry who have jobs like Doug Scott has. Executive director of Ogilvy Entertainment, he’s chief of a major content creation operation within a larger advertising agency comnpany. There, he oversees large-scale video projects of the sort that were previously the exclusive domain of movie studios and TV networks. And his remarks at Ad Age’s digital Marketing Conference drew the audience’s keen attention at the same time they provided insights into the latest branded entertainment trends.

Duration : 0:2:56

Technorati Tags: Ad, agencies, Agency, business, Hollywood, marketing, News, studio, studios, Television, TV, Video

I am Australian – Telstra advertising campaign

admin — Tue, 23 Mar 2010 12:55:14 +0000

Telstra’s new advertising campaign for the 2008 Beijing Olympics Games tells a story about the central role Telstra plays every day in the life of Australians.
Backed by a fresh recording of the iconic ‘I am Australian’ soundtrack, the ad aims to show how Telstra is bringing Australians closer to everyone and everything important to them. We’re about bringing Australia closer to the rest of the world; bringing our athletes closer to their Olympic dreams… and the list goes on.
The campaign promotes Channel 7’s coverage of the 2008 Beijing Olympics Games streamed live to your Telstra Next G™ mobile.
The ad shows people all over Australia coming together to share special sporting moments by watching the Olympic Games live in the palm of their hand on their Telstra Next G™ mobiles.

Duration : 0:1:0

Technorati Tags: Advertising, AM, are, Australian, commercials, entertainment, News, Telstra, TV, we, you

Ad Agency Racial Discrimination: New Charges

admin — Sun, 21 Mar 2010 14:46:42 +0000

NEW YORK (YouTube.com/AdAge) — The issue of the advertising industry’s diversity hiring practices, which seemed to have settled down, flared anew yesterday. Attorney Cyrus Mehri orchestrated a dramatic press conference and the release of new study documenting racial disparity throughout the ad agency business.

Duration : 0:3:3

Technorati Tags: Ad, Advertising, African, agencies, Agency, american, Avenue, Cyrus, discrimination, diversity, ethnic, hiring, Madison, Mehri, NAACP, News, practices, Project, race, racial, Skalet

Hyundai Super Bowl XLIV Advertising Brett Favre Commercials BREAKING NEWS

admin — Mon, 08 Feb 2010 21:19:13 +0000

Hyundai Super Bowl XLIV Advertising BREAKING NEWS Hyundai Super Bowl Advertising Highlights All-New Sonata and Tucson Hyundai will be one of the most visible sponsors of Super Bowl XLIV on Sunday, February 7 with a total of eight ads airing throughout the day. 2010 marks Hyundai’s third consecutive year of advertising during the nation’s largest sporting event and second consecutive year sponsoring the Kickoff Show. The first ad, titled “Paint,” will kick off an aggressive campaign supporting the 2011 Sonata. The second in-game ad, titled “10 years/Favre,” scheduled for the second quarter, will feature Brett Favre, quarterback of this season’s NFC North champion Minnesota Vikings. Available material includes Hyundai’s Super Bowl ads.

Duration : 0:0:32

Technorati Tags: Advertising, Bowl, BREAKING, Brett, commercials, Favre, Hyundai, News, Super, XLIV

Patron Spirits’ McDonnell Discusses Advertising Strategy: Video

admin — Sat, 05 Dec 2009 05:37:38 +0000

Dec. 4 (Bloomberg) — John McDonnell, chief operating officer at Patron Spirits International, talks with Bloomberg’s Pimm Fox about the company’s advertising strategy.
Patron Spirits is third-biggest U.S. tequila maker. (Source: Bloomberg)

Duration : 0:5:12

Technorati Tags: Advertising, Alcoholic, Audio, AV, Beverages, Bloomberg, Company, Consumer, Discusses, English, Goods, Interview, McDonnell, Multimedia, Multimedia-Exec, News, Patron, Reports, Retail, Retailing, Spirits', States, strategy, Syndicated, Television, United, Video, Visual