Advertising Guidelines » fly http://www.advertisingguidelines.com Fri, 30 Jul 2010 00:39:14 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 KLM Commercial – Swan take-off http://www.advertisingguidelines.com/advertising-strategy/klm-commercial-swan-take-off http://www.advertisingguidelines.com/advertising-strategy/klm-commercial-swan-take-off#comments Mon, 08 Feb 2010 21:19:35 +0000 admin http://www.advertisingguidelines.com/advertising-strategy/klm-commercial-swan-take-off 1990s TV commercial for KLM Royal Dutch Airlines. KLM based its whole advertising strategy on swans and this is one of its beautiful commercials featuring this majestic bird. It appears as it if was taxiing for take-off with a voice over the P.A. asking flight attendants to set doors on “evac” (automatic), setting flaps for take-off, testing flight controls, and calling the take-off speeds. All, with the sounds of jet engines, and Randy Crawford’s “One Day I’ll Fly Away” (which was interpreted by Nicole Kidman in the movie Moulin Rouge).

Duration : 0:0:32


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