Posts Tagged ‘blog’

Blog Marketing with http://www.RingJohn.com should be an integral part of your online marketing efforts. RingJohn can create and manage your blog for you, including writing blog posts on the topics you specify and optimising blog posts for the search engines. RingJohn is a full service internet marketing agency established in 2001.

Duration : 45 sec

Read the rest of this entry »

Technorati Tags:

Channelship Web Agency share with you their blog strategy for 2010. Prepare pen and paper to capture great tips! http://channelship.net

Duration : 6 min 59 sec

Read the rest of this entry »

Technorati Tags:

Most companies have been determining if banner advertising is effective by measuring it the same way they do their pay per click ads, meaning they look at the number of times the banner gets clicked compared to its conversions to its cost. When evaluated under this method, banner advertising rarely looks as if it is performing well enough to continue to invest ad dollars towards. However, there is a hidden value in banners that can only be discovered through proper attribution.

The real value of the banners is their impressions, which help to build brand awareness and to introduce people to your product and services. Its after being exposed to banners that consumers want to learn more about your business. Typically, after banner exposure, the next activity is to do either a natural search or click on a PPC ad so the user can get to your site, rather than clicking on the banner itself.

If youre valuing banners the same way you do paid search ads, you will never see the influence that banners have on guiding people down the path to conversion.

If you are doing banner advertising, it is a must that you select an attribution management vendor that measures a banners effectiveness not only in terms of clicks, but also the influence impressions have on consumers. A banner ad can have influence even if no click occurs; therefore, preferred attribution management systems should be able to incorporate banner view?throughs and banner clicks in their attribution management offering.

Duration : 0:3:10

Read the rest of this entry »

Technorati Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

http://www.johntp.com – If you sell ads directly on your blog using block advertising (125×125 ads), then you will be knowing on how time consuming it can be to add ads from advertisers on your blog and then remove them when they expire. Here are two plugins that should make managing your 125×125 ads a lot easier.

Duration : 0:5:43

Read the rest of this entry »

Technorati Tags: , , , , , ,