Posts Tagged ‘agencies’
The American Association of Advertising Agencies has joined forces with career fair producer Shomex Productions, to present Diversity in Advertising Career Day, an advertising career and job fair aimed at helping to increase the level of qualified, mid-career candidates from ethnically and racially diverse backgrounds.
Diversity in Advertising Career Day debuted in 2007 to commemorate the first anniversary of a landmark agreement between New York City and top Gotham advertising agencies to require diversification of their workforces.
The event provides a forum for multicultural professionals to network and explore career opportunities in advertising, marketing and communications, and for companies to source top-caliber, diverse candidates.
The third annual Career Day will be held at the Hilton Towers in New York City on April 22nd, 2009.
The last New York event, in April of this year, was officially proclaimed as Diversity in Advertising & Public Relations Career Day by Mayor Michael R. Bloomberg.
For more information about participating in Diversity in Advertising Career Day as an attendee seeking job interviews, log onto www.diacareerday.com.
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NEW YORK (YouTube.com/AdAge) — Of the sixteen ad agencies that were forced to sign diversity hiring agreements with the New York Commission on Human Rights in 2006, only two sent representatives to the latest progress meeting this week. Ad Age Feature and Blogs editor Ken Wheaton was a member of the tiny audience at that gathering. He wonders aloud how companies that are such experts in creating and nuturing corporate images can so neglect their own when it comes to racial diversity.
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http://www.BluePrintAdvertising.com Oklahoma City’s Best Advertising Agency is bringing exciting Video Email Campaigns, Celebrity Spokespersons, and more are making their way across Oklahoma City!
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NEW YORK (YouTube.com/AdAge) — Things have never been smooth between TiVo and advertising agencies since that company rose to fame by popularizing ad-zapping DVRs. But now TiVo has changed into a home entertainment utility with video content from more than a hundred sources and an ad sales department. But, as VP for Ad Sales and Content Services Tara Maitra explained at the recent Advertising 2.0 conference, the company still gets no respect in ad agency land.
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NEW YORK (YouTube.com/AdAge) — There aren’t many in the advertising industry who have jobs like Doug Scott has. Executive director of Ogilvy Entertainment, he’s chief of a major content creation operation within a larger advertising agency comnpany. There, he oversees large-scale video projects of the sort that were previously the exclusive domain of movie studios and TV networks. And his remarks at Ad Age’s digital Marketing Conference drew the audience’s keen attention at the same time they provided insights into the latest branded entertainment trends.
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NEW YORK (YouTube.com/AdAge) — The issue of the advertising industry’s diversity hiring practices, which seemed to have settled down, flared anew yesterday. Attorney Cyrus Mehri orchestrated a dramatic press conference and the release of new study documenting racial disparity throughout the ad agency business.
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Dean of Feedback calls in from the road to elaborate on three crucial tips on how those with internships with advertising and public relations firms can use social media to: 1) Listen (following trends, topics, conferences), 2) Shadow (act like a social media ninja with those you admire), and 3) Become a Persona (showing engagement).
Have interns? Pass along this post!
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In response to the needs of an advertising and public relations industry in heavy flux, Feedback is born as a shop entirely dedicated to new & social media. http://www.feedbackagency.com/
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Duration : 0:7:5
NEW YORK (YouTube.com/AdAge) — The scene in New York’s City Council chambers during this year’s Advertising Week was dramatically different from that two years ago. Then, the Council’s Civil Rights Committee held a hearing on advertising agency racial diversity — and NO agencies showed up. This year a bevy of top ad agency executives attended. Councilman and Committee chairman Larry Seabrook offered them a mix of compliments and barbs.
Duration : 0:2:48
NEW YORK (YouTube.com/AdAge) — As the big media companies go heavily digital, they are generating and owning more of the consumer behavior data that is one of marketing’s industry’s most valuable tools. This new trend also enhances their ability to provide ad agency-like services directly to their advertising clients. Ad agencies, meanwhile, are at an increasing disadvantage in their market if they can not gain access to such data, according to Booz & Company vice president Chris Vollmer speaking at the recent ANA Conference.
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NEW YORK (YouTube.com/AdAge) — How is Eddie Murphy playing a role in a new push to diversify ad agencies? Former agency account exec Lincoln Stephens is both an example and an evangelist of the “Boomerang” effect. A year ago Stephens abruptly quit his Chicago agency job, moved back to his hometown of Dallas and, on a shoestring budget, launched a program to recruit, train and motivate talented young African Americans for advertising agency jobs.
Duration : 0:8:25