Advertising Guidelines » Advertising

New York Advertising Agencies Seek Diversity at the Citys Insistence

admin — Tue, 20 Apr 2010 23:22:05 +0000

The American Association of advertising agencies has joined forces with career fair producer Shomex Productions, to present Diversity in Advertising Career Day, an advertising career and job fair aimed at helping to increase the level of qualified, mid-career candidates from ethnically and racially diverse backgrounds.

Diversity in Advertising Career Day debuted in 2007 to commemorate the first anniversary of a landmark agreement between New York City and top Gotham advertising agencies to require diversification of their workforces.

The event provides a forum for multicultural professionals to network and explore career opportunities in advertising, marketing and communications, and for companies to source top-caliber, diverse candidates.

The third annual Career Day will be held at the Hilton Towers in New York City on April 22nd, 2009.

The last New York event, in April of this year, was officially proclaimed as Diversity in Advertising & Public Relations Career Day by Mayor Michael R. Bloomberg.

For more information about participating in Diversity in Advertising Career Day as an attendee seeking job interviews, log onto www.diacareerday.com.

Duration : 0:3:28

Technorati Tags: Advertising, agencies, american, association, Bloomberg, career, City, day, diverse, Hilton, mayor, Michael, new, of, productions, r., racially, shomex, towers, york

Advertising agency of the decade

admin — Sun, 18 Apr 2010 20:11:13 +0000

DeVito/Verdi Press Montage

Duration : 0:2:47

Technorati Tags: acura, Ad Agency, advertisers, Advertising, Agency, american, awesome, bmw, Boy, brothers, brown, CAN, carey, chicken, Chris, controversial, creative, Cyrus, decade, DeVito, dunham, edgy ads, eminem, family, fights, foreyes, funny, Great, guy, guys, Hannah, idol, Jeff, jonas, kosher, lil, love, low, mariah, miley, montage, Montana, naruto, NBC, News, porn, press, sex, Sexy, song, Sony, soulja, tv ads, ufc, usher, Verdi, wayne, with, world, wwe, you

Why TV Networks Should Become Ad Agencies

admin — Fri, 16 Apr 2010 17:46:07 +0000

NEW YORK (YouTube.com/AdAge) — The fact that major TV networks already provide ad agency-like services to clients is a subject of no small concern for the advertising agency business. But the subject is rarely discussed openly. Which is what made author Brian Reich’s remarks at a recent New York MIEG breakfast so interesting. He argued that marketers as well as consumers would be better served if TV networks took over the full functions of advertising agencies.

Duration : 0:2:58

Technorati Tags: advertiser, Advertising, author, book, Brian, entertainment, marketer, marketers, marketing, media, News, Reich, Rules, Television, TV, Wiley

TV Advertising 1965

admin — Sat, 10 Apr 2010 14:37:24 +0000

Two great commercial from Schweppes and Heinz Pickles with a pure 007 style, after all is 1965!!!

Duration : 2 min 34 sec

Technorati Tags: Advertising

Advertising Techniques : How Does Color Affect Visual Merchandising?

admin — Sat, 10 Apr 2010 14:03:40 +0000

Color affects visual merchandising by attracting people within the first five seconds, which communicates an immediate association or emotion. Research color theory to use in visual merchandising with help from a management teacher in this free video on advertising.

Expert: Mark Clifton
Bio: Mark Clifton has an degree in marketing management from Oxford Brookes University, and has successfully completed the CELTA teacher training program of Cambridge University.
Filmmaker: Paul Volniansky

Duration : 0:1:14

Technorati Tags: ads, Advertising, graphic design, internet advertising, logos, marketing, television advertising

Ad-ology Insights Apr 2010

admin — Sat, 10 Apr 2010 14:03:05 +0000

The Marh 2010 video briefing for strategic advertising and marketing from Ad-ology Research. This months edition features: Attitudes on Agencies, Industry Marketing Insights on Restaurants and Media Influence on Sporting Goods

Duration : 0:4:7

Technorati Tags: Account, Ad, ad-ology, adology, Advertising, Agency, business, client, development, new, pitches, sales, Series, web

TV Advertising 1963

admin — Fri, 09 Apr 2010 17:16:27 +0000

Great Coca Cola ad and a classic TV Commercial for Oil Heat. It features a famous actress taking a nice hot shower and expounding on the thrilling experience of taking a hot shower. Powered of course by oil heat. So who is the actress you ask? Why none other than Charlotte Rae, best known as the house mother Mrs. Garrett on Facts of Life which first aired in August 1979 on NBC.

Duration : 6 min 11 sec

Technorati Tags: Advertising

The Truth In Ad Sales

admin — Thu, 08 Apr 2010 15:16:51 +0000

laugh out loud funny – Media types bury your heads in recognition and shame

Duration : 0:5:40

Technorati Tags: Advertising, Agency, comedy, media, sales

Exacerbating the Ad Agency Racial Gap: A Commentary

admin — Tue, 06 Apr 2010 17:50:24 +0000

NEW YORK (YouTube.com/AdAge) — Of the sixteen ad agencies that were forced to sign diversity hiring agreements with the New York Commission on Human Rights in 2006, only two sent representatives to the latest progress meeting this week. Ad Age Feature and Blogs editor Ken Wheaton was a member of the tiny audience at that gathering. He wonders aloud how companies that are such experts in creating and nuturing corporate images can so neglect their own when it comes to racial diversity.

Duration : 0:3:2

Technorati Tags: Advertising, African, afro, agencies, Agency, american, black, business, discrimination, diversity, hiring, marketing, minority, News, personnel, race, racial, racist

The Future of Television Advertising

admin — Tue, 06 Apr 2010 00:16:24 +0000

The future of television as an advertising medium. By Impact Media, BestImpactMedia.com

Duration : 56 sec

Technorati Tags: Advertising