Archive for the ‘advertising campaign’ Category
Great Coca Cola ad and a classic TV Commercial for Oil Heat. It features a famous actress taking a nice hot shower and expounding on the thrilling experience of taking a hot shower. Powered of course by oil heat. So who is the actress you ask? Why none other than Charlotte Rae, best known as the house mother Mrs. Garrett on Facts of Life which first aired in August 1979 on NBC.
Duration : 6 min 11 sec
WELLESLEY, Mass. (November 2, 2009) – The U.S. division of Sun Life Financial Inc. (NYSE:SLF, TSX:SLF) today announced it has launched its first integrated brand and marketing campaign aimed at a national U.S. audience. The "Get to Know Sun Life" campaign is comprised of television, print and online advertisements and a campaign website that engages consumers through a variety of mainstream and social media channels. The goal of the national effort is to increase awareness of Sun Life Financial among consumers and financial advisors in the U.S., with a focus on the strength and heritage of the organization.
"Sun Life Financial has a 144 year-old record of financial security, over 20 million customers worldwide, and excellent financial strength ratings, yet U.S. consumers are not familiar with our brand. The 'Get to Know Sun Life' campaign is the first step in introducing our company to a broader audience," said Jon Boscia, President, Sun Life Financial. "While light-hearted in approach, the campaign …
Duration : 1 min 56 sec
This montage of AT&T ads came from a 1993 Newsweek CD-ROM, when Newsweek thought that one day, magazines would be sent to you in CD-ROM form, sponsored with ads. It’s an interesting view of the future.
(via very-appealing.com)
Duration : 0:2:1
Tourisme Montréal shifting to 100% Web-based advertising
http://smr.newswire.ca/en/tourisme-montreal/tourisme-montreal-shifting-to-100-web-based-advertising
Duration : 2 min 4 sec
WELLESLEY, Mass. (November 2, 2009) – The U.S. division of Sun Life Financial Inc. (NYSE:SLF, TSX:SLF) today announced it has launched its first integrated brand and marketing campaign aimed at a national U.S. audience. The "Get to Know Sun Life" campaign is comprised of television, print and online advertisements and a campaign website that engages consumers through a variety of mainstream and social media channels. The goal of the national effort is to increase awareness of Sun Life Financial among consumers and financial advisors in the U.S., with a focus on the strength and heritage of the organization.
"Sun Life Financial has a 144 year-old record of financial security, over 20 million customers worldwide, and excellent financial strength ratings, yet U.S. consumers are not familiar with our brand. The 'Get to Know Sun Life' campaign is the first step in introducing our company to a broader audience," said Jon Boscia, President, Sun Life Financial. "While light-hearted in approach, the campaign …
Duration : 1 min 56 sec
Where’s the Beef
http://www.aweber1.info
I have included a link to aweber for those interested in using their services. I have found them to be the best service for setting up your lists and email campaigns.
They have a very easy user interface. You can have your email campaign up and running withing an hour. Check them out.
Awever email campaign set up your list
Duration : 3 min 10 sec
A Coca Cola ad with The Lion and The Mouse. The mouse gets caught by the lion and begs for mercy. He is released and promises to help the lion someday. Later – the mouse gnaws through the rope on the hunter's snare and saves the trapped lion, tangled in the hunter's net. The lion and the mouse enjoy a cool refreshing coke after it is all over.
Duration : 1 min 29 sec
This is the biggest soft drink launch in advertising history. 50 countries. £50 m advertising budget through the ad agency Creative Orchestra. It’s also the world’s most expensive commercial, featuring over 5000 people from 50 countries performing as a human L.E.D. Directed by the famous Hollywood director, Lyndon Hughes.
Duration : 0:3:19
Post-traumatic stress is a common problem among American service members returning from Iraq and Afghanistan. To combat the stigma that keeps some members of the military, veterans and their families from seeking needed psychological help, the Department of Defense launched the Real Warriors Campaign.
The campaign, themed "Real Warriors–Real Battles–Real Strength," is hosted by the Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury (DCOE).
This multimedia public education effort makes reaching out easier by providing access to psychological health information and resources 24 hours a day, seven days a week. Individuals can chat online with psychological health coaches through the campaign website, www.realwarriors.net. They may also reach out by calling the Outreach Center at 866-966-1020.
Source: Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury (DCOE)
Duration : 8 min 25 sec