Archive for the ‘advertising campaign’ Category
In dental advertising, one of the best ways that you can do to get more patients to come into your practice is via creative marketing. Remember that the most important goal that you should have in your practice is to get more patients to come to your doorstep. And this is something we focus specifically at our dental advertising website. Dental advertising can help you with this… but you need to be more creative in the way that you do it.
Why Creative Marketing?
The whole point of creative marketing in dental advertising is to have a different and a much more different approach in getting people to become your potential patients in your dental practice. Now, you can do this by sending letters in “unique” format (more on that later). Now, the first goal is to get our marketing piece opened. The first thing is that the recepient of the mail opens the envelope, or whatever it is that we’re sending them. Then the second goal is once we get them to open the envelope is we need them to read the letter, or whatever is inside of it. And finally, the third goal is we want the recepient become our patient. We want to get them to call us or get them to come to our office. So by using creative marketing, we can accomplish those goals easily!
The Effect Of Technology In Marketing
Now, what I mean by technology here is the development of E-mail. E-mail’s a big thing right? Some people are getting a hundred e-mails a day, while some of them are getting a thousand. And that’s a lot of pieces of what used to be the traditional “mail in the envelope”. And it has eliminated the amount of personal mail. I mean, when was the last time somebody wrote you a letter? We hardly even get birthday cards in hand-written form (we now usually get them through e-mails). What comes to our traditional mailboxes are just bills and junk, and we hardly find time to look at it anymore. So, with this, as e-mail has promoted the diminishing number of the traditional letters that get to our traditional mailboxes, it’s time that you get creative in your dental advertising! When you get creative, you catch your readers attention! You want to grab them in the back so that your letter doesn’t go to the pile, or to the bin and get it looked at on a Sunday when they go through the rest of their mail. And also you want to invoke the child-like curiosity of your recepients (just like Christmas, when you cant wait to open the packages because you’re excited to know what is inside of them). And we all get that envelope in the mail that has a pen in it, where you are just being compelled to open it because you know that there is a pen in there. So you know that the mailer is going to sell you a pen, but you just have to open it.
How Can You Be Creative?
In dental advertising, the way to be creative is just to use different kinds of stuff that you know will get the curiosity of your recepient. An example is the “message in a bottle”, where the message is literally put inside a bottle (and for sure the recepient couldn’t wait until the end of the week to open that kind of letter, right?). Another example is Mark Dolson’s Tube Mailer, wherein the letter is put inside a tube (now, if the tube showed up in your mailbox, could you let that go?). And then you can go for shiny envelopes, where there is a big probability that the recepient will put these on top of their pile of mail (because everytime you put more mail on top of a shiny envelope, tendency is it will fall again and cause the other letters to fall; and it also gets you to think that “Who would send me a bright, shiny envelope?”, and you’ll just wonder what’s inside of it and you’ll be compelled to open it! You can also send letters placed in silver platters, letters in hand-written fonts (like those of mass-produced mailer); among others. Just let your imagination run free!
Now you might say “I don’t have the time to keep creating new things…” or ” I don’t have the time to be creative…” or “I don’t have time to think about all of these stuff… so where am I going to come up with these ideas?”. The thing here in using this kind of approach in dental advertising is that you don’t have to create new marketing pieces; you can re-use the ones that you have already sent out. This means that you can use the same marketing pieces that you have sent out, but just in different forms. And also you want to be sure that your campaign contain multiple steps (you want as many steps as people will respond to). These steps may include expressing to them that they must have missed your mail (given that they haven’t replied yet to your mail) and that you’ll be going to send them another one. And what you want to do is put as many steps as you can just to have them respond. So, as an example, you can send out your first letter (you do it the way you do it, like say, you write it in a blue or black pen), and when you don’t get a response, you then send out another one… this time by using a red pen and put some more information on it (and it will also look like a new piece!).
And another important thing in this kind of dental advertising is that you don’t assume that your prospects have read your marketing… because its a big mistake that most of us make! You may say “I can’t mail that again because they already got it”. So with this you just assumed that they have already read your mail. Now, if they haven’t responded, you must assume that they either didn’t get it, haven’t read it, didn’t finish reading it, or they lost it! So you may inform them that “I sent you the information you requested a while back, and since I still haven’t heard from you, I assumed that you still haven’t gotten it, didn’t finish reading it, or that you must have lost it… so let me send you another one!” Sp you just shift your thinking that they still haven’t gotten it, therefore you must send it again. And as long as people are responding to it, keep sending it again and again!
So go for creative marketing in dental advertising, and who knows, you’ll keep sending in more patients to your practice than ever before!
Ed O’Keefe
http://www.articlesbase.com/business-ideas-articles/dental-advertising-creative-marketing-744279.html
http://www.GAreview.info
Google Ambush Video – Campaign Loader Part 4
Duration : 5 min 53 sec
Later, after this tour, ends and memories of voters with ADD’s dim a bit, clips of Obama with world leaders and standing around famous backdrops will possibly give him more credibility as a world leader, more so than McCain. It is Friday, Where is Obama off to next?
Once he has all those cool pictures he can add an voice overs any way he wants to. Whatever needs to be said at just the right time. Like the big ad campaigns.
Political candidates are packaged, marketed, and sold like a can of beans. They all do it.
When the internet was still growing in popularity, the majority of advertising on websites was done in banner form. Believe it or not, not many people thought about utilizing the internet as an advertising medium until just a few years ago!
Those advertisements that did exist were in the form of flashing banners – the brighter and more garish the better (or so it felt to the casual web surfer). When companies like Google Adwords and Text Link Ads began to surface, banner advertising took a back seat to the less invasive text ads.
Lately, however, banner advertising has become more popular as people have learned how to make different sized banners and have gotten better with flash programming and graphic design. If you would like to know how to generate traffic with banner advertising, here are a few hints to help you out:
1. Just like text-based ads, you need to find advertising services that can target websites in your niche. A banner for a video game subscription service won’t get as many click throughs if it is featured on a fashion website.
2. Do your best to get your banner advertising placed on websites that see a lot of traffic every day. It might be cheaper to advertise on websites that aren’t yet very popular, but the higher cost will be worth it when you see just how quickly your traffic numbers jump. A banner ad that runs for a single week on an incredibly popular website will be worth more than one hundred banner ads running for three weeks on less popular websites.
3. Make sure that your banner itself is designed well.
This is an advertisement for your company. You want the banner design to reflect your business’s brand. Something that flashes and gives people a headache probably won’t get as many click throughs as something that is subtle and works well with the background of the site on which it sits.
4. No matter what anybody tells you, banner advertising that involves sounds or videos that play automatically are annoying and will not get clicked on. In fact, these advertisements are often the reason people click away from a website. Just because you know how to make a short video play in your advertising space doesn’t mean you should put that knowledge into play.
A few things to consider before you get start on your banner advertising. You’ll come across several different references to words such as CPA, CPM, CPC. They are all relevant to your campaign:
CPA – Meaning cost per action. This is a way of tracking a visitor that comes to your website and takes a specific action (such as adding an item to a shopping cart, or checking out, or requesting a quote).
EX: if you sell professional services then one of the actions on your website will be your quote form or your contact form. CPA will allow you to give that action a price. For some websites that action could be worth a few dollars and for some others a few hundred dollars. It depends largely on how many of those actions convert to sales and how much those sales are worth to you in the short term and even in the long term.
CPM – Meaning cost per 1,000 impressions. This means that each time your banner is seen it will be counted as an impression. So if a visitor on another website sees your ad then that’s one impression. If they go to another page on that website and see your ad again then that’s two impressions. This could also mean that potentially you could have 1,000 people see your ad and even click on your ad.
On average though the amount of people that see your ad and click on it will defer significantly. It depends on where you’re advertising, how well your ad performs in getting visitors to click on it and several other factors.
The secret here is to first find out how much each visitor is worth to you. Meaning if 100 visitors came to your website from advertising and 5 of them buy and generate about $500 in revenue for you then you could pay anywhere between 1 penny (99% Return since your cost is so low) and $5(0% Return since your cost is too high) for each visitor ( 100 visitors X $5 ).
CPC – Cost Per Click – This is the most common form of advertising that most businesses are familiar with. This allows you to set prices for how much you will pay for each each click to your website. Using the above example — on average each visitor to your website is worth $5 so as long as you can generate clicks for less then $5 you should have a profitable campaign.
These are just a few ways to generate traffic with banner advertising. Some simple research and a visit to our website will turn up even more hints to help you drive traffic to your website.
Sameep Shah
http://www.articlesbase.com/advertising-articles/how-to-generate-traffic-with-banner-advertising-544182.html
BackBone Campaign urges Congress to standup and fight
Duration : 1 min 53 sec
Who’s your rock star?
Rather than focusing on a new product, the 2009 “Sponsors of Tomorrow” ad campaign celebrates what makes Intel different culture, personality, heroes — and ways Intel has helped change the world for over 40 years.
Duration : 0:0:31
You know, that picture of the weird, creepy, looking guy on their commercials. At my local Togo’s they even have a picture of him pasted to the glass near the trashcan. Personally, I think it’s disgusting and really has the potential to ruin your appetite. What do you think?
It actually caught my attention. I thought it was funny that he was talking to the Pastrami Sandwich. Did you see the sandwich? I ended up getting the Pastrami.
For those who wish to broaden their MLM network but don’t have the time, money, and energy to do so, a quick and dirty solution is to simply step up your advertising efforts. Take note that advertising does not necessarily mean putting up billboards or placing ads on the TV or radio. It also means doing a number of little things to help your clients recognize and remember you.
If you have advertised in any type of medium before, then you must aware that advertising costs can quickly pile up. If the advertising is done as part of a home business marketing campaign, you simply cannot afford to spend too much. If you did, the cost of building your MLM network will simply outweigh the potential benefits.
You may not have the resources to advertise to a national audience, but you certainly have the means to make people aware of what you are doing. There are many relatively inexpensive ways you can advertise. This article lists some of the alternatives that you can take to improve your visibility.
First, try printing out some flyers or stickers. Then, of course, you give them away. Flyers and stickers are very cost-effective, as you will only practically spend cents on each one. The real challenge will be to get people to notice them. If you now someone who is in advertising, ask them for advice regarding the templates of your mini-ads. If you don’t know anyone in the business, you can do it yourself – try to think of the ads that have stuck by you, and imitate the concepts behind them. Remember, the goal is to make you and your company interesting and unforgettable. You don’t want them to pick up a flyer or a sticker and instantly forget what it says – that defeats the purpose.
Second, advertise in the local paper. You might even start in your town’s local paper. Your MLM network’s foundation should include you, your loved ones, friends, and neighbors. Unless you have all the time in the world, it would be foolish to make the rounds one by one. Better to post an ad and have the people who are interested come to you. Again: make sure the ad is eye-catching and will make an impression on its readers.
Third, provide something for free. Obviously, when you give people something, they will sit up and pay attention. Whatever product you are offering in your MLM network program, experiment with giving away samples with potential clients. Chances are you’ll soon be showered with more attention than you usually would care to have. In the MLM network marketing business though, attention is what you want.
By using these three simple advertising ideas in your home business marketing campaign, you will boost the number of people who will become interested in joining your MLM network.
Michael Laleye
http://www.articlesbase.com/home-business-articles/home-business-marketing-how-advertising-tactics-can-broaden-your-mlm-network-113025.html
http://www.badpsychics.com/tv
http://www.badhomeopathy.co.uk
On January 30th 2010 over 300 skeptics around the world took part in a mass homeopathy overdose. The point of this was to raise awareness and create debate on the subject of homeopathy.
The event was a huge success gaining much publicity.
The campaign also had skeptics in America, Australia and New Zealand taking part.
Well done to everyone involved.
Duration : 10 min 1 sec
I don’t quite understand the pay per click advertising process. I understand how it works but how can I personally get started? If I make an account on Google ad words do I need a legit business? I don’t own a business or any website.
Hi, well, you need a purpose for your pay per click adwords campaigns… you can join as a free member on clickbank and promote other products to make money as an affiliate, which would give you a purpose for using adwords aside from not owning a business or website, but you would need a domain name at the minimum, and you have to be careful about redirecting your ads to content that matches your keywords…at least create a small webpage with some information related to your ads, read this site there’s some cool videos about that here: http://www.maverickmoneymakersfunwealth.com