(NOTE: A better quality video of this will be uploaded as soon as possible).
In the 1980’s, Shadoe Stevens was retained to devise an advertising strategy and branding campaign for a 14 store electronics chain known as the Federated Group. He created and played a character named Fred Rated in a series of commercials that were a mix of Saturday Night Live and Monty Python. Over a period of six years, he and a small team of artists: Chris Culverhouse, Chuck Cirino, Michael Hill, Dave Nichols, and Ed Freeman, created over 1,200 different commercials.
After the first weekend of the campaign, sales increased 500%. In four years, the group grew from 14 local stores to 78 superstores in 5 states. The success of the Federated advertising campaign was extraordinary. It was the first regional advertising campaign ever to have received a 2 page spread in Time magazine.
Fred Rated’s huge exposure resulted in Shadoe’s invitation to join Hollywood Squares in 1987 and to host American Top 40 the next year.
Duration : 0:7:45
7 Responses to “SHADOE-Best of Fred in less than 8 minutes”
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(NOTE: A better quality video of this will be uploaded as soon as possible).
In the 1980’s, Shadoe Stevens was retained to devise an advertising strategy and branding campaign for a 14 store electronics chain known as the Federated Group. He created and played a character named Fred Rated in a series of commercials that were a mix of Saturday Night Live and Monty Python. Over a period of six years, he and a small team of artists: Chris Culverhouse, Chuck Cirino, Michael Hill, Dave Nichols, and Ed Freeman, created over 1,200 different commercials.
After the first weekend of the campaign, sales increased 500%. In four years, the group grew from 14 local stores to 78 superstores in 5 states. The success of the Federated advertising campaign was extraordinary. It was the first regional advertising campaign ever to have received a 2 page spread in Time magazine.
Fred Rated’s huge exposure resulted in Shadoe’s invitation to join Hollywood Squares in 1987 and to host American Top 40 the next year.
Duration : 0:7:45
7 Responses to “SHADOE-Best of Fred in less than 8 minutes”
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Danfish42 says:
“Deathstalker 2″ …
“Deathstalker 2″ soundtrack alert @ 2:30!!! -
Mr. Stevens, it is …
Mr. Stevens, it is Awesome to see these againI remember that archery one the most. That one in particular cracked me up and make me feel sick and the same time. -
It was like a Monty …
It was like a Monty Python group…a crew of six who did everything and shot five or six new commercials a week for six years…more than 1,100 different spots…no commercial ever ran more than ten days. Thanks for the note. -
Totally looked …
Totally looked forward to these commercials as a kid. Great 80’s nostalgia. How big was your production crew? And how often did you shoot these? Thanks. -
oh yeah these do …
oh yeah these do bring back awesome memories thanks for posting these!!!! -
hahaha good times, …
hahaha good times, i used to love these commercials when i was a kid. rock on shadoe -
Friend for life, …
Friend for life, thanks…I appreciate your note and salute your keen sense of taste and unspeakably high IQ.
“Deathstalker 2″ …
“Deathstalker 2″ soundtrack alert @ 2:30!!!
Mr. Stevens, it is …
Mr. Stevens, it is Awesome to see these againI remember that archery one the most. That one in particular cracked me up and make me feel sick and the same time.
It was like a Monty …
It was like a Monty Python group…a crew of six who did everything and shot five or six new commercials a week for six years…more than 1,100 different spots…no commercial ever ran more than ten days. Thanks for the note.
Totally looked …
Totally looked forward to these commercials as a kid. Great 80’s nostalgia. How big was your production crew? And how often did you shoot these? Thanks.
oh yeah these do …
oh yeah these do bring back awesome memories thanks for posting these!!!!
hahaha good times, …
hahaha good times, i used to love these commercials when i was a kid. rock on shadoe
Friend for life, …
Friend for life, thanks…I appreciate your note and salute your keen sense of taste and unspeakably high IQ.