This book focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. The text moves through the creative process step by step, focusing first on the creative person, then on strategy and problem solving.
Product Specification :
ISBN :053455783X
Format :Hardcover: 314 pages
Publisher :Wadsworth Pub Co
Date Published :07/01/2000
List price :93.95
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