In dental advertising, one of the best ways that you can do to get more patients to come into your practice is via creative marketing. Remember that the most important goal that you should have in your practice is to get more patients to come to your doorstep. And this is something we focus specifically at our dental advertising website. Dental advertising can help you with this… but you need to be more creative in the way that you do it.
Why Creative Marketing?
The whole point of creative marketing in dental advertising is to have a different and a much more different approach in getting people to become your potential patients in your dental practice. Now, you can do this by sending letters in “unique” format (more on that later). Now, the first goal is to get our marketing piece opened. The first thing is that the recepient of the mail opens the envelope, or whatever it is that we’re sending them. Then the second goal is once we get them to open the envelope is we need them to read the letter, or whatever is inside of it. And finally, the third goal is we want the recepient become our patient. We want to get them to call us or get them to come to our office. So by using creative marketing, we can accomplish those goals easily!
The Effect Of Technology In Marketing
Now, what I mean by technology here is the development of E-mail. E-mail’s a big thing right? Some people are getting a hundred e-mails a day, while some of them are getting a thousand. And that’s a lot of pieces of what used to be the traditional “mail in the envelope”. And it has eliminated the amount of personal mail. I mean, when was the last time somebody wrote you a letter? We hardly even get birthday cards in hand-written form (we now usually get them through e-mails). What comes to our traditional mailboxes are just bills and junk, and we hardly find time to look at it anymore. So, with this, as e-mail has promoted the diminishing number of the traditional letters that get to our traditional mailboxes, it’s time that you get creative in your dental advertising! When you get creative, you catch your readers attention! You want to grab them in the back so that your letter doesn’t go to the pile, or to the bin and get it looked at on a Sunday when they go through the rest of their mail. And also you want to invoke the child-like curiosity of your recepients (just like Christmas, when you cant wait to open the packages because you’re excited to know what is inside of them). And we all get that envelope in the mail that has a pen in it, where you are just being compelled to open it because you know that there is a pen in there. So you know that the mailer is going to sell you a pen, but you just have to open it.
How Can You Be Creative?
In dental advertising, the way to be creative is just to use different kinds of stuff that you know will get the curiosity of your recepient. An example is the “message in a bottle”, where the message is literally put inside a bottle (and for sure the recepient couldn’t wait until the end of the week to open that kind of letter, right?). Another example is Mark Dolson’s Tube Mailer, wherein the letter is put inside a tube (now, if the tube showed up in your mailbox, could you let that go?). And then you can go for shiny envelopes, where there is a big probability that the recepient will put these on top of their pile of mail (because everytime you put more mail on top of a shiny envelope, tendency is it will fall again and cause the other letters to fall; and it also gets you to think that “Who would send me a bright, shiny envelope?”, and you’ll just wonder what’s inside of it and you’ll be compelled to open it! You can also send letters placed in silver platters, letters in hand-written fonts (like those of mass-produced mailer); among others. Just let your imagination run free!
Now you might say “I don’t have the time to keep creating new things…” or ” I don’t have the time to be creative…” or “I don’t have time to think about all of these stuff… so where am I going to come up with these ideas?”. The thing here in using this kind of approach in dental advertising is that you don’t have to create new marketing pieces; you can re-use the ones that you have already sent out. This means that you can use the same marketing pieces that you have sent out, but just in different forms. And also you want to be sure that your campaign contain multiple steps (you want as many steps as people will respond to). These steps may include expressing to them that they must have missed your mail (given that they haven’t replied yet to your mail) and that you’ll be going to send them another one. And what you want to do is put as many steps as you can just to have them respond. So, as an example, you can send out your first letter (you do it the way you do it, like say, you write it in a blue or black pen), and when you don’t get a response, you then send out another one… this time by using a red pen and put some more information on it (and it will also look like a new piece!).
And another important thing in this kind of dental advertising is that you don’t assume that your prospects have read your marketing… because its a big mistake that most of us make! You may say “I can’t mail that again because they already got it”. So with this you just assumed that they have already read your mail. Now, if they haven’t responded, you must assume that they either didn’t get it, haven’t read it, didn’t finish reading it, or they lost it! So you may inform them that “I sent you the information you requested a while back, and since I still haven’t heard from you, I assumed that you still haven’t gotten it, didn’t finish reading it, or that you must have lost it… so let me send you another one!” Sp you just shift your thinking that they still haven’t gotten it, therefore you must send it again. And as long as people are responding to it, keep sending it again and again!
So go for creative marketing in dental advertising, and who knows, you’ll keep sending in more patients to your practice than ever before!
Ed O’Keefe
http://www.articlesbase.com/business-ideas-articles/dental-advertising-creative-marketing-744279.html
Dental hygienist or Marketing major?
Hello I am 23 yrs old and I am just starting college. I have not decided on a major but I have narrowed it down to two majors, Marketing and Dental Hygiene. I still have some time to decide because I only started working on my core classes in May.
Ultimately, the reason I wanted to do Marketing is because I want to write commercials. I love commercials and I feel that I am innovative enough to go enter advertising. As for being a hygienist, I have a always had an interest in dentistry. I went to a trade school for dental assisting a few years ago but it turned out to be a ripoff and I quit. I am also considering dental hygiene because you can land a job with only a two yr degree. At some point I think I would like to continue my education and achieve a bachelors, but I would like a legitimate job ASAP.
So I am stuck in between a career that will allow me to be creative on a daily basis and a career that I have interest in and requires less time to initially start work. I have wasted my past few year with dead end with dead call center jobs and I have also accumulated some debt including the student loan from the rip off trade school. If you are familiar with any of these fields, please give me some pros/cons to consider. I am aware that they pay pretty good,but I am aiming to be comfortable not rich. If it helps, I`d like to include that I am in the Dallas,Tx area. Thank you for time and I look forward to any info that you may have.
I guess i should include that i am a male too lol
Marketing. You better have alligator skin and be prepared to be working in a male dominated environment. Especially at the big agency’s its not unheard of entry level women at the agency ever moving past getting coffee for the men. Unless your willing to spread your legs for success I would stair clear.
Dental Hygienist. Ahhhh A job befitting for a female in todays modern society. Here you will most likely be assisting a male, taking orders and generally just doing cleanings -something women are good at any way.good luck.
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