Do advertising campaign always help change the demand of a product? Or it just sometimes helpful? Examples?
I would say yes.
All ads are specific in what groups they are targeting as potential customers.
Some examples:
In the May, 1915 edition of Harper’s Bazaar magazine featured a model sporting the latest fashion. She wore a sleeveless evening gown that exposed, for the first time in fashion, her bare shoulders, and her armpits.
A young marketing executive with the Wilkinson Sword Company, who also made razor blades for men, designed a campaign to convince the women of North America that:
(a) Underarm hair was unhygienic (b) It was unfeminine.
In two years, the sales of razor blades doubled.
http://www.quikshave.com/timeline.htm
What an effective ad campaign does is create or identify a need or desire to the consumer. Such as ads for Heart medications, Viagra, Milk, and the Motorola Razor campaigns did.
When Chevrolet tried to sell Their Chevy Nova in Mexico it didn’t sell because in Spanish "no va" means doesn’t go.
The original Apple Macintosh commercial during the 1984 Super Bowl did just that, but not in the way most people think.
The ad was the first example of event marketing, and is popularly credited with starting the trend of yearly "event" Super Bowl commercials."
http://en.wikipedia.org/wiki/1984_(television_commercial)
I would say yes.
All ads are specific in what groups they are targeting as potential customers.
Some examples:
In the May, 1915 edition of Harper’s Bazaar magazine featured a model sporting the latest fashion. She wore a sleeveless evening gown that exposed, for the first time in fashion, her bare shoulders, and her armpits.
A young marketing executive with the Wilkinson Sword Company, who also made razor blades for men, designed a campaign to convince the women of North America that:
(a) Underarm hair was unhygienic (b) It was unfeminine.
In two years, the sales of razor blades doubled.
http://www.quikshave.com/timeline.htm
What an effective ad campaign does is create or identify a need or desire to the consumer. Such as ads for Heart medications, Viagra, Milk, and the Motorola Razor campaigns did.
When Chevrolet tried to sell Their Chevy Nova in Mexico it didn’t sell because in Spanish "no va" means doesn’t go.
The original Apple Macintosh commercial during the 1984 Super Bowl did just that, but not in the way most people think.
The ad was the first example of event marketing, and is popularly credited with starting the trend of yearly "event" Super Bowl commercials."
http://en.wikipedia.org/wiki/1984_(television_commercial)
References :
Well if the ads are good may HELP, for example…..the sony ericsson comercials in latin american have made that people look for them.
References :
If your advertising is not changing the demand pattern for your products and services, then stop advertising right now.
Advertising is expensive becuase it works.
Here is a prime example
In the UK in the 1970’s there was a cheap Belgium beer that was not selling very well. The owners withdrew the product from the market and then relaunched it as a Premium Beer, with a superior taste etc etc, of course this was matched by a superior price. The resulting ad campaign drove sales through the roof and it remians a premium beer in the UK market – the beer was Stella Artois
Marketing history is littered with success stories like this one.
References :
http://www.clikonmarketing.com
You gotta be joking! If it didn’t, why would billions of dollars be spent on advertising and marketing per year? Coke, Marlboro & Budweiser are the most valuable brands in the US.
References :
The answer is Yes it does but unfortuuatly in the last few 10 – 15 years advertising costs have risen about 300% so is it cost effective, the answer to that is simple, if you have the money you can squash the competation and be last man standing, if your one of the little businesses how do you get going at such high rates and that is why there are a large number of businesses that fail these days, it would be interesting to run a graph of rising advertising cots alongside the number of failing small businesses, I would bet the farm that there is a direct corrolation.
These days the only way to excel in business is to have such low overheads in all other areas and to have the price of your product purchased so low (or unique) that the big boys cannot touch you, the only other option is to be in a very specialised field.
I import and sell direct.
Some things i import have really serious margins.
I have a warehouse were the rent has not gone up in 20 years. I emply no staff, I use a forklift to move the heavy stuff.
You really cannot operate cheaper than this.
It is still tough to justify the dollars charged for advertising.
Big business and goverment are working together to make it hard for the smaller business.
If you doubt this go and ask all the people in those giant shopping centres what there REAL rent is and if they think it is rational or reasonable.
At $600 per sq metre plus a percentage of the turnover it is daylight robbery.
References :