1990s TV commercial for KLM Royal Dutch Airlines. KLM based its whole advertising strategy on swans and this is one of its beautiful commercials featuring this majestic bird. It appears as it if was taxiing for take-off with a voice over the P.A. asking flight attendants to set doors on “evac” (automatic), setting flaps for take-off, testing flight controls, and calling the take-off speeds. All, with the sounds of jet engines, and Randy Crawford’s “One Day I’ll Fly Away” (which was interpreted by Nicole Kidman in the movie Moulin Rouge).
Duration : 0:0:32
http://www.practicebuildingcenter.com Smart chiropractic marketing tips from Ben Cummings weekly TV show. This episode is about how to make gorgeous online videos in under 3 minutes!
Duration : 0:8:53
Hyundai Super Bowl XLIV Advertising BREAKING NEWS Hyundai Super Bowl Advertising Highlights All-New Sonata and Tucson Hyundai will be one of the most visible sponsors of Super Bowl XLIV on Sunday, February 7 with a total of eight ads airing throughout the day. 2010 marks Hyundai’s third consecutive year of advertising during the nation’s largest sporting event and second consecutive year sponsoring the Kickoff Show. The first ad, titled “Paint,” will kick off an aggressive campaign supporting the 2011 Sonata. The second in-game ad, titled “10 years/Favre,” scheduled for the second quarter, will feature Brett Favre, quarterback of this season’s NFC North champion Minnesota Vikings. Available material includes Hyundai’s Super Bowl ads.
Duration : 0:0:32
Red C’s Creative Director and Deputy Managing Director, Julian Gratton, discusses why digital video has become so important to advertising, design and marketing agencies and how Red C has changed to embrace all kinds of video. The talk also looks at how Video in Print is being developed and why now is the perfect time to begin investing in training and kit to ensure you’re not left behind in the digital video revolution. The talk took place at Band on the Wall in Manchester on behalf of GBM on Tuesday 2nd Feb 2010.
Duration : 0:9:28
Given a solid product, a well-developed Web site, and a carefully designed marketing strategy it’s possible to make good — even excellent — sales without investing any money in promotion. More detail to www.internet-marketing-world.com that said, it does take a serious investment of time as well as marketing know-how. Although you may still want to invest in paid advertising, free advertising methods can help keep your costs down.
Give them a reason to come
Give potential customers not only a reason to visit the first time, but a reason to keep coming back. Site design marketing strategy and must work together. Whether it’s simply advertising a weekly sale item or something more involved, like inviting people to a contest in which visitors find pictures hidden within your Web site to win a prize, the site and marketing should complement each other .The site should be alive — a product sitting quietly on a page won’t get much attention. Provide content that’s original and valuable to your target market – not just rehashed newswire copy. Add a ”Send this page” script to your articles and try to have them published (with or without pay) on other sites whenever you can. Unique, relevant, and regularly-updated content will both bring you more visitors — which will in turn improve your search-engine ranking — and keep your old visitors returning. Organize your site to lead visitors toward making a purchase, enticing them to your products page with tempting suggestions in your one or two of your articles or in your sidebars. Use small banners as ”in-store ads” to attract to your products page from, for example, your feature article page. After all, even if visitors spend time at your discussion group or reading your weekly column, it’s little use to you unless they buy. Keep your advertisements to a reasonable level, though. While ad copy should be lively and seductive, trying to pass an advertorial off as unbiased information will look superficial.
Encourage word of mouth
Viral marketing is a way to encourage word of mouth. Offer free e-cards or a useful free e-book that people in your market will pass on to friends. Alternatively, selectively send out a story, tips sheet, or anything else uniquely useful that will get passed around. Something with your URL on it that comes from a familiar address has far more weight with the recipient than any email-list ad campaign from an unknown address. Have a ”Refer a Friend” scripts and offer an incentive for your visitors to actually refer their friends.
Do what you can to get into the major search engines and keep up on search-engine optimization, but don’t waste all your time on monitoring your rank. If you’ve found your market niche, your rank will almost take care of itself. Don’t neglect the specialty search engines, either — they exist for health, music, pet care, and almost everything else and offer a more targeted audience and less competition.
Drop in on them
A useful, regularly-delivered opt-in newsletter is the ideal way to remind you customers about your site. But don’t bombard them with ads or fluff –make the newsletter so useful your readers want to pass it on to their friends. Within the newsletters, give them a reason to return to your site, such as a new article, a sale, or a quiz with the answers at the site. At some point send out a survey asking customers what exactly they want, either from Web sites likes yours or products like yours. For even more mileage, offer to swap ads or articles with other newsletters.
Getting nothing for nothing
Not every marketing scheme works as well as its promoters would sometimes have you think. Generally free classifieds work only in the narrowest markets. Free sites (porthole sites) at tripod and the like can work if they contain real content and with perhaps a different slant than your main site or are used to highlight a specific product. Bulk e-mail ad-campaigns are often disappointing in results and may make you more enemies than friends. Go to www.internet-marketing-online-goldmine.com this technique, while it still brings in buyers in some markets, is working less than it used to.
Study, study, study!
Keep researching — it may take some trial and error to find the techniques that fit your product and market. Given the rapid pace of Internet development, networking is usually the most efficient way to stay on top of advancements. There are a number of sites, discussion groups, and newsletters devoted to Internet promotions that will help you keep up with marketing trends and techniques and gather new ideas. If your business strategies are sound and your product is in demand, you may well be able to make a solid profit even without a bottomless advertising budget.
Vipen Zizta.
http://www.articlesbase.com/business-articles/internet-marketing-free-advertising-methods-710029.html
In a sense, the entrance to SFGT is a window into the person who leads the company, Dudley Fitzpatrick, CEO. Open the big front door of the old town house on Walnut Street and the first thing you notice is three old stone steps. Couldn’t they afford new steps?Then you see the second door. It’s all glass and through it you see the modern reception room,the classic furniture, the attractive receptionist and the small oriental rug in the center of the beautiful wood floor. “I get it,” you think to yourself.
When you meet Dudley and chat with him, you really get it. He’s a traditionalist, like the steps and the beams on the ceiling. He’s confident and assertive, like the stately furniture and the offices themselves. He’s tasteful, like the oriental rug and like the conference room on the fifth floor. You go there for the interview after a trip on the modern elevator.
And Dudley’s a trip.
This is a man who knows where he’s going, who wants to do it the right way, who has strong feelings about his beloved business. Notice that I didn’t say “his beloved advertising business.” He has different views about that way of looking at the business of marketing and advertising.
Life and career are quite different than he would have anticipated when he graduated from Miami University in Ohio. He got a degree in Mass Communication even though he says he went there primarily “to play hockey.” While there, he discovered that “movies were more fun” and decided that he would like to write movies. Off to New York, he “bummed around for over two years” trying to connect in the film business and finally had to get a steady job.
He decided to settle for “30 second movies” and he landed a job in the creative department of one of New York’s biggest agencies, now known as Ammirati Puris Lintas. There, he worked exclusively on television and participated in network spots for Heineken, Diet Coke, Lysol and Mennen.
The agency was account-service dominated which influenced his firm belief that “strategy and creative are really the same thing.” That is an idea which continues to drive his work and the agency’s intentions.
While in New York, he was recruited to a Los Angeles agency, Dancer Fitzgerald-Sample. He took the job and became their youngest ever vice president but he admits that he probably took it because making movies still had some intrigue for him. At D-F, he worked on their efforts to get accounts to supplement their Toyota business. The agency landed Pioneer Electronics which became one of his proudest successes. His campaign, “Catch The Spirit of a True Pioneer,” led Pioneer to great success.
Dudley created and produced the first music-video commercial in the industry for his client, Pioneer. It was a takeoff on West Side Story. Because it reflected the social realities of that era, it was selected to be part of the permanent collection of the Smithsonian’s Cultural Mores Section.
Both Dudley and his wife, Tanice, were raised in New Jersey. They live there now, in Pennington, with their three children: Aubrey, Drew and Tess. The two older children go to The Lawrenceville School, Dudley’s alma mater. The proximity to New Jersey was one of the reasons he responded to an opportunity at Lewis Gilman and Kynett (now Tierney Communications.)
He was very impressed by the quality of LG&K’s work. As vice president and group creative director, he participated in what he calls their “glory years” but was one of the victims of one of their many top management changes.
He and a good friend at LGK, Bob Schell, were both let go with quite limited severance. Fortuitously, they were contacted by Herr’s Potato Chips which offered themthe account if they wanted to start an agency. That was in 1992, the beginning of what is now SFGT. Herr’s was with them for 12 productive years. Today, the agency has 30 people and serves eight accounts. Interestingly, two of their accounts, Tylenol and Sunoco, are deeply involved in NASCAR racing.
Dudley feels that their work with NASCAR is one example of why he prefers not to be thought of as a traditional advertising agency. He insists that the agencies which rely primarily on “advertising” for success are on the wrong track. His vision calls for an agency which is deeply involved in all aspects of a client’s marketing communications activities. For SFGT’s clients, NACAR is one (important) ingredient in all-inclusive programs for the clients’ core consumer markets, for clients’ public relations focus and for clients’ employee pride.
When asked about the account he is most proud of, he winces and reminds me that he’s proud of every account. Prodded, he volunteers that he is particularly proud of the work SFGT did for the opening of the Constitution Center. His feelings of patriotism seem to be reflected in the positioning they created for the Center, “The Freedom To Be You. It All Starts With The Constitution.”
Oddly, he says that the “dumbest” and the “smartest” things he ever did in business are actually the same thing. “The smartest thing I ever did was to surround myself with my two partners: Sarah Lenhard, Managing Director and head of Account Service and Dan Reeves, Managing Director and Executive Creative Director.” The dumbest thing? “Not bringing them on board sooner.”
That supports his conviction that the toughest part of the ad business is finding, hiring, nurturing and growing with good people. He worries about that because he finds it difficult to find candidates with outstanding talent, valuable experience and a good cultural fit. He also worries about the possibility that good clients may be losing confidence in agencies. He says, “Agencies have to be emotionally able to have complete confidence in themselves in order to be secure enough to warrant meaningful collaboration from clients and in order to provide optimal service.”
Dudley Fitzpatrick is confident. It’s apparent. Think about the old stone steps leading into the agency. Sure, they could afford something new but “old” has character and character is what he wants to project. It’s apparent when you take the elevator to the spiffy conference room on the fifth floor. That’s another, positive message to visitors. It’s apparent when you hear his straight forward answers to direct questions. Yes, Dudley Fitzpatrick is confident about his agency, about his vision of the business he’s in and about himself.
Malcolm Brown
http://www.articlesbase.com/advertising-articles/profiles-of-the-powerful-advertising-exec-dudley-fitzpatrick-10487.html
The idea behind being a media buyer sounds simple enough: media buyers are responsible for buying up advertising time and space in a number of different advertising arenas. Simple right? Not even a little bit!
There are two types of media buyers: General Marketing media buyers and Direct Response media buyers. More often than not, as an advertiser, you will be working with General Marketing media buyers.
General Marketing media buyers are people who will base your ad buy on a number of published factors: the price of the advertising in various local markets, the availability of advertising in local markets and the likelihood that your advertising will see a return in the areas available. These buyers rely on information provided to them by the different markets: media guides, station rate cards, etc. Often this material is outdated—media rates change quickly! Sadly, while hiring a general marketing media buyer might seem like a great way to save yourself some time, it will actually be better for you to contact each market directly and work with them individually. That way you can make sure that your price points are accurate.
If you get the chance to work with a Direct Response media buyer, however, you should absolutely do it. Direct response media buyers are buyers who have in depth knowledge of the different markets that you are trying to target. They know which areas will show the greatest rate of return on your advertising investment. They have built up relationships with the various media outlets and can often get you a far better deal than a general marketing media buyer can get. What’s more, Direct Response media buyers will know how to adjust your media plan to make sure you aren’t wasting money.
The truth is that both General Marketing media buyers and Direct Response media buyers are both “middle men” who act as the go between to connect your product (and advertising budget) with the markets you wish to target. They will work with radio station managers, television station managers, newspaper sales departments, local periodicals, etc. They save you the time it would take you to do all of the research yourself.
The trick is, though, that usually the media buyers take a percentage of your media budget to pay for their time and services. Depending on how large your target market might be, you might be better off doing this yourself and saving some money.
Really, it’s up to you. There are plenty of media buyers in the various advertising agencies out there who will tell you that hiring a media buyer is the only way to make money with your advertising. In some markets this might be true. In your market it might not. Do your research before enlisting anyone to help you. That way you can be sure that you won’t be taken advantage of. Remember, media buyers are trying to make money too! Making sure you know your market is the best way to ensure that you won’t get taken advantage of.
For more information on advertising, visit http://www.advertisingandmedia.net and http://advertisingnetworkonline.com.
John Parks
http://www.articlesbase.com/marketing-articles/working-with-a-media-buyer-679946.html
How do companies copy off of other companies marketing and advertising techniques when they are trying to promote their own brands and products? What are the names of some of these strategies?
Most companies copy because it works. Branding is one way of marketing. The most successful company that has branded its product is Coke-A-Cola. Many know the brand just by the logo. Nike is another great company that everyone knows the logo. When you use an advertising company they basically use the same techniques for all their clients. Is it wrong? Not really. Another technique is holding a promotion or contest with a service or product. It gets people to think. Do you think reality tv was created for fun and entertainment? Wrong. It was created for companies to promote their products.
If you go to Adweek there are many ideas for advertising and marketing. You will be amazed.
I have been working in my current role for just over a year now, and am very good in that role. There is a management position being advertised in my company, and it appeals to me. Question is , how does one go about preparing to apply for such a role. How can I get management experience because to apply for a job you would need management experience. Hope somebody can help?
You should apply for the job and state why they should consider you. State how you see the job and how you will handle it to make it more profitable, or more efficient or whatever it takes.
By being positive in your application you will certainly get consideration. State that you learn fast and that you can certainly make up the experience. Say also that you wish to make a bigger contribution to the firm and that you will enrol in a management course to improve your contribution.
What you offer is worthwhile because not having the experience nevertheless you wish to apply, so you have something else like courage or natural talent. This can often outway experience besides you say that you are good at your job so enlarge this point. Why are you good at your job? What have you done that stands out? How do you envisage doing the job? Make your application standout tell them why you think that not only you can do the job but more important what you will achieve.
Read the Job Spec very carefully and provide inputs to every point from your past experience even if you don’t think it worthwhile. You might have done something at school that needed responsibility or you might have organised events for a club.
Management in the end is common sense and commitment, and you seem to have that for a starter so go for it. Whatever else, do not be intimidated by the big words and formal attitudes.
It’s probably people like you that they need people who will apply themselves at 150% to catch up on experience.
Thumbs up for everybody who understand what the Repugs are up to with their bogus polls and lies.
its been a long time since the majority of the republicans have defended the constitution…isn’t that what the dems wanted during the bush years? I don’t see the problem…just wish SOMEBODY could introduce a bill that makes lobbying illegal. Big Pharma and the Insurance companies write the legislation…there will be no health care reform while this is going on. The problem is in DC, and WE need to demand it gets fixed. We either follow the rule of law (the constitution), or scrap it…